Moleskine

Moleskine® is a brand that identifies a family of notebooks, diaries, and city guides: flexible and brilliantly simple tools for use both in everyday and extraordinary circumstances, ultimately becoming an integral part of one's personality.

Moleskine was created as a brand in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two century: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. A trusted and handy travel companion, the nameless black notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.


Today, Moleskine notebooks are trusted companions to the creative professions and the imagination of our own times: they have become a symbol of latter-day nomadism, and they are intimately tied to the digital world through a network of websites, blogs, online groups, and virtual archives.


Why is this small notebook so successful?

I think part is because of its positioning. It is used a lot by many great masters who do creative things, which is stressed a lot through advertising. This makes people who nowadays doing similar things wanna try using the same notebook as their forerunners. This gives them an indication in their mind that, I AM DOING GREAT THINGS AS WELL.

Secondly I think it is really neatly made and are easy to carry, and it is also diversified so as to meet all your need in daily life.

Surely the former reason is the key one. In a time of internet, how many people will carry a notebook (I mean a real notebook, not a laptop) with them just as calendar or planner? In this innovation-needed society, moleskine is big again.